Gucci is the first luxury brand to support iPad. It has introduced two kinds of software. The first software shows the world of Gucci that there is a autumn series of 2010 album that you can flip with your fingers. In addition, there is the video of the Gucci conferences, the shoes shop that the brand openned along with DJ Mark Ronson, creative director Frida Giannini's iTunes music, plus a black address book of her favorite city.
Another software is to introduce the launch of the new Gucci perfume, Guilty. Visitors can view and understand the keynote of the design concept of this kind of perfume.
In the night out activities in the New York Fashion Week, MaxMara launched a free application software. Consumers are free to mix Cube jacket with fur on the inside such as vests, fox cuffs, hooded warm interior.
However, this is not for the purchase while where more products are able to be on display.