Thursday, October 7, 2010

Louis Vuitton New Maison in London New Bond Street

On May 28th, to celebrate its 125-year association with London, Louis Vuitton will reopen its New Bond Street store in London as a full fledged flagship store. This new Maison combines the existing Louis Vuitton store at 17/18 New Bond Street and the 19/20 New Bond Street and will rival the LV store on the Champs Elysées in Paris.
Louis Vuitton Maison is described as a unique concept store that links shopping, luxury, leisure, art and culture.

The first store using this format opened on the Champs-Elysées in Paris and there are three others worldwide, in Hong Kong, Taiwan and New York. Designed by the New York-based architect, Peter Marino, this 15,000 store is likely to combine shopping with a bar and art gallery and to reflect the 21st century mood of London
and bring together innovation, heritage and fashion. It is understood the fit-out will take about a year, at a cost of more than£10 million.

M. Bernard Arnault, the French tycoon who has built LVMH Moet Hennessy Louis Vuitton into the world’s largest luxury goods empire, and Yves Carcelle, the chairman and CEO of Louis Vuitton, head a roll-call of grands fromages and celebrities arriving for the red-carpet event. And Marc Jacobs himself, the creative director of Louis Vuitton, is expected in London for the night.

Before the official opening of its New Bond Street Maison in London on May 28th 2010, Louis Vuitton will invite more than 300 special guests, celebrities and friends of the House for the gala opening on May 25.

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